Maja Bojarska
Hi, I’m Maja! I’m a designer who is interested in packaging and experience design. I enjoy incorporating innovative ideas that engage audiences with brands, especially in physical environments.
Huereka is a non-alcoholic drinks brand that aims to reframe the stigma associated with sober nights out. Transforming simple drink cans into mini-experiences, playing around with the natural colour changing properties of the butterfly pea flower, Huereka proves that choosing non-alcoholic drinks doesn’t mean you get to miss out on all the fun.
The drinking culture in the UK is well-established, supported by a wide range of establishments purely developed to cater to its social demands. While this remains true for Gen Z, there is a noticeable shift towards other settings, such as restaurants. Therefore, it is important to acknowledge the potential reach the brand can achieve through both of these environments.
‘Crimson Glasshouse’ is a tomato farm that invites UK millennial consumers to rediscover the beauty of variety through unforgettable tasting experiences. This project focuses on the farm branding, considering the audience’s interactions and experiences from the moment they learn about the brand, all the way to the moments in which they reminisce about the tasting experience.
