Ellie Beasley
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Hi, I'm Ellie. I'm passionate about creating sustainable, memorable brand and campaign experiences that nurture human connection, support well-being and enrich how people engage with the world around them.
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[D&AD New Blood Brief: Morris & Co]
Morris & Co is facing a disconnect between its founding ideas and current audience. While William Morris believed that art, education and freedom should be accessible to all, today the brand often appeals to a narrow, more affluent demographic. The challenge is to reposition Morris & Co to resonate with a more diverse, modern audience without losing its heritage of craftsmanship and beauty, reinforcing the inclusive vision at the heart of Morris & Co’s legacy.
Millennials and new home owners want their homes to feel emotionally meaningful and reflective of who they are. This audience values authenticity and experiences that help them feel at home – both in their space and in their relationships.
Inspired by William Morris’ original poem, and through themes of human connection and storytelling, ‘Love Is Enough’ offers hand-crafted, personalised souvenirs inspired by Morris & Co prints. The campaign encourages people to tell the stories of their homes, with each item being tailored to individuals who complete their ‘Love Is Enough’ package. These unique keepsakes can then be shared online and through the website.
In today’s fast-paced world, quieter and more thoughtful children are often overlooked or misunderstood. Many programs push children to be louder, faster, or more social, leaving gentle, curious children feeling left out or pressured to perform. Meanwhile, screen time has replaced real-world exploration and parents struggle to find safe, nurturing spaces where their children can grow in their own way.
Children don’t need to be louder to be brave. When given calm, emotionally safe spaces and the freedom to explore at their own pace, quiet children thrive, often in creative, observant and meaningful ways. When parents are supported to understand and celebrate their child’s temperament, confidence grows on both sides.
With Wonder creates calm spaces where quieter, curious children can grow with confidence, without pressure to perform. Through nature-based sessions, creative exploration, and gentle community experiences, With Wonder nurtures children’s unique way of engaging with the world. It also supports parents with tools and insights that help them understand, trust, and celebrate their child’s quiet strengths.
