He/Him
“Creative people face more regular rejection than just about anyone else on the planet”
Here at Adobe, we want to encourage users to view rejection as a constraint, and transform it into a creative prompt.
Introducing Creative Block, the rejection design challenge that utilises a transformed version of our Adobe suite, guiding users to embrace rejection.
Hellmann’s wanted to target a Gen-Z audience with the most potential for growth and remind them that their mayonnaise IS #1.The campaign is placed in locations to engage new homeowners and people moving into their own living spaces, when they are purchasing items for their new home.
Hellmann’s Ever After is a series of short story animations for television, advertising Hellmann’s Mayonnaise. The campaign consists of two short stories, twisted from their original tales to include and elevate Hellmann’s as THE best mayonnaise around.
Hellmann’s Ever After featuring inside furniture stores such as IKEA, creating exposure to Gen Z as they begin to decorate their new homes.
